Digital Case Study: Maserati Lifestyle Digital Platform
Maserati is a globally recognised, Italian, luxury car manufacturer. Maserati is renowned as being the height of luxury and is a highly sought after brand.
The Maserati tagline is “Luxury, sports and style cast in exclusive cars.”
The Sharp Iris team has worked with Maserati to develop a complex digital platform, that can enable Maserati to market directly to consumers and that provides a tool to book and schedule a test drive. The platform has been designed to be reactive and can be accessed using a smartphone, tablet or PC.
Every aspect of the Maserati brand has to reflect it’s opulent persona; it was key to ensure the Lifestyle digital platform offered a truly engaging and straightforward consumer experience.
The project began in the UAE, where the Lifestyle platform was used to drive consumer traffic and to encourage consumers to follow their dream to drive a Maserati.
The Sharp Iris business is built on a strong foundation of experience and expertise. The team are focused on connecting the digital interactions of consumers with real-world products and experiences; to build true engagement and drive not only sales but also to develop brand love.
Following the hugely successful launch of the Lifestyle digital platform at an event held in the UAE, the platform will be rolled out globally with the next phase to launch in Italy, the home of Maserati.