A Digital Case Study: Reckitt Benckiser, Durex
Durex, a brand owned by Reckitt Benckiser has joined forces with Sharp Iris to create and deliver personalised Durex products to consumers in China. The idea of personalised packaging was presented by the Sharp Iris team to Reckitt Benckiser a Read more …
How Working Digitally Affects the Marketing Mix
Working digitally can lift many restrictions that hit businesses hard, particularly businesses that are heavily affected by high stock levels, slow production lead-times and limited consumer interaction. The Marketing Mix breaks down each element of a business profile, from process Read more …